To thrive, sometimes even survive, value-addition to handloom sarees has become the key due to the ever-changing fashion and consumer behaviour in the textile sector. To be relevant, textile businessmen have been trying new designs and weaves. At the same time, finding the right skills to cater to the demand is crucial.

To bridge the two needs, and to save the historically significant Kalamkari art which is native to Srikalahasti, the Narayanpet district administration has been imparting training to women in the rare art form, at the same time helping them achieve financial independence.

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