October 6, 2022
A partnership with Aarunya to onboard women artisans, weavers and handicraft makers towards helping promote their products pan-India was announced on Monday by e-commerce platform Flipkart.
Aarunya is the brand name of Narayanpet district, which is famous for its handlooms and handicrafts. What started with a team of 10 women during the COVID-19 pandemic to help local women sell their specialised products, is now a full-fledged campaign to train other women on Kalamkari and Black paintings. Aarunya has secured funding from NABARD to conduct these training sessions, Flipkart said in a release on signing of a Terms of Understanding (ToU), for the partnership, in the presence of IT and Industries Minister K.T.Rama Rao.