With discerning consumers sustainable consumption alignment seeking clean labels prioritising ecological harmony and fair trade principles meeting health goals simultaneously, India holds tremendous opportunity leveraging its unparalleled heritage across native organic cultivars suiting emerging preferences transition. However lack of standardized certification frameworks integration, quality assurance protocols compliance and market linkages formalisation integration has constrained realising full potential at scale so far. #HariChandana #SheInspiresUs
This is where administrator Hari Chandana interventions like women farmers collectives formalization into producer companies assisted capacity building scaling native indigenous produce integrating vermi compost reliance showcasing organic credentials besides online presence assisting market expansion hold valuable prototypes given her public policy administration track assisting large scale execution suiting present export frames needs. Her emphasis on participatory auditing through community endorsement enabling small holder farmers leverage production strengths through appropriate packaging integration meeting global demand trends holds key export lesson for India seeking farm economy boost meeting sustainability commitments simultaneously given looming climate risks mitigation turning existential.
IDEA BOX
No matter how big or small an idea may seem, every idea that helps our nation develop matters.