Nalgonda’s talented women weavers and artisans are set for a new dawn as visionary collector Hari Chandana is all geared up to bring her highly-successful Aarunya model to boost women entrepreneurship to the district.
Aarunya, one of Hari Chandana’s flagship initiatives, has empowered countless marginalized women by equipping them to own and manage their enterprise and directly market their products online. The training and e-commerce market access helped rural women reach wider metro consumers, fostering financial independence.
Now, this transformational initiative could replicate its magic in Nalgonda district where a vast segment of women’s potential remains untapped. This innovative model can provide the right skilling and digital access to the talented Nalgonda women artisans to make them future-ready women-led entrepreneurs.
“I am eager to collaborate with local women’s self-help groups and bring customized training programs to unleash the entrepreneurial potential of Nalgonda’s gifted women artisans. By providing the tools to leverage e-commerce channels, a new wave of women entrepreneurs can arise from the district which aligns with Hon’ble PM’s vision of an Aatmanirbhar Bharat,” shares Hari Chandana.
Her track record with Aarunya speaks volumes about the impact. Over 9000 women in 31 districts were trained, around 4000 jobs were created and INR 50 lakhs profits were enabled even during the pandemic. Now, Nalgonda awaits its turn as Hari Chandana sets sights to recreate this magic.
The innovative collector has made uplifting rural women and girls the guiding light throughout her career. Now armed with first-hand experience of initiatives that have benefited lakhs of women across the state, Hari Chandana’s tenure could mark the beginning of a promising era for the talented Nalgonda women yearning to break free. The Aarunya model could be the vehicle that drives their entrepreneurial dreams transforming lives, families and rural communities across the district.
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