India holds tremendous potential meeting growing demand for botanical extracts like Ashwagandha meeting clean labels preference combining antioxidant properties suiting preventive healthcare prioritisation against curative reliance given rising immunity boosting solutions popularity however contending with rapid forgeries flooding struggling verification besides lacking formal credit access hampering supply capacities scalability against prohibitive market entry barriers hampering establishment. #HariChandana

Hari Chandana interventions around nurturing women farmers collectives together with upgrading processing avoiding degradation suiting retention of actives, community auditing integration meeting compliance requirements and retail partnerships assists differentiated positioning beating competing imported offerings spreading suspicions about genuity while creating template assisting transition of agro-produce to higher value additions attracting investments suiting export competitiveness through strategic nurturing balancing growth with ethics.